Digital wedding portrait studio sells quality, not speed: high-end clients receive reproduction rights in contract.(Feature)(Jeff Hawkins Photography): An article from: Photo Marketing

Digital wedding portrait studio sells quality, not speed: high-end clients receive reproduction rights in contract.(Feature)(Jeff Hawkins Photography): An article from: Photo Marketing Review

This digital document is an article from Photo Marketing, published by Photo Marketing Association International on February 1, 2004. The length of the article is 1541 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Digital wedding portrait studio sells quality, not speed: high-end clients receive reproduction rights in contract.(Feature)(Jeff Hawkins Photography)
Author: Larry Thall
Publication:Photo Marketing (Magazine/Journal)
Date: February 1, 2004
Publisher: Photo Marketing Association International
Volume: 79 Issue: 2 Page: 33(2)

Distributed by Thomson Gale

Professional Marketing & Selling Techniques for Digital Wedding Photographers

Professional Marketing & Selling Techniques for Digital Wedding Photographers Review

Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic—whether that be low-volume big-budget or high-volume low-budget clients—and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table–style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.

The Business of Wedding Photography (Business of photography)

The Business of Wedding Photography (Business of photography) Review

THE BUSINESS OF WEDDING PHOTOGRAPHY tells readers everything they need to know about establishing a wedding-photography studio and making their studio more profitable. In this comprehensive career guide, professional photographer Ann Monteith addresses fundamental business issues and discusses important financial concerns. In the second half of the book, 30 leading, international wedding photographers share the secrets of their success in revealing profiles.